Since 2006, the role of design architect for Audi of America has encompassed the adaptation and implementation of the “Terminal” architectural master plan across the U.S. dealership network. Rooted in a conceptual framework developed by Allmann Sattler Wappner for Audi AG, the plan establishes a consistent spatial logic, circulation, and material language, while allowing each dealership to take a form uniquely shaped by its site and dealer team. Working within a complex network of stakeholders—including Audi of America, Audi AG, local architects, and dealers—more than 300 projects have been delivered from schematics through construction. Alongside the ongoing transformation of the national network, collaboration on high-profile “lighthouse” projects in cities such as Los Angeles, Chicago, and New York, create urban dealerships and showrooms that serve as architectural statements of Audi’s progressive and sophisticated ethos.